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Today, your average chain's Store Brand program represents several hundred SKU’s (just in consumer health categories) and is growing like crazy. Products and programs have evolved from basic brand names identifying the store itself into many retailers adding exclusive niche brands for specific categories. Today power retailers are promoting exclusive brands that they market “just like the real brands”.
Products are no longer relegated to only being NBE (National Brand Equivalent). Store brands are so important that customers are now looking for unique formulas to separate their stores from the competition. They are looking for the WOW factor.
We can help you develop the right strategy and product line to, not only compete, but exceed expectations in this fast growing market segment.
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| HealthSource Marketing |
90 Earhart Drive, Suite 2
Buffalo, NY 14221 |
Ph: 716.568.0230 Fax: 716.568.0232 |
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